{"id":16835,"date":"2014-08-06T00:04:03","date_gmt":"2014-08-05T14:04:03","guid":{"rendered":"http:\/\/soundslikesydney.com.au\/?p=16835"},"modified":"2014-08-06T00:04:03","modified_gmt":"2014-08-05T14:04:03","slug":"casting-the-net-for-classical-audiences","status":"publish","type":"post","link":"https:\/\/soundslikesydney.com.au\/?p=16835","title":{"rendered":"Casting The Net For Classical Audiences"},"content":{"rendered":"<p>With orchestras and opera companies around the world facing an uncertain future, this feature from the New Statesman argues that in London at least, the marketing of classical music events, especially opera, is flawed. It says the selling of opera is too often &#8220;conceived\u00a0<em>by<\/em>\u00a0people who already love the art form\u00a0<em>for<\/em>\u00a0people who already love the art form.&#8221;<\/p>\n<p>&#8220;What opera needs is a new audience intake, people who aren\u2019t on the mailing list and don\u2019t have the CDs at home.&#8221;<\/p>\n<p>Do these observations apply to Sydney as well? <a href=\"http:\/\/www.newstatesman.com\/culture\/2014\/06\/classical-music-has-serious-communication-problem\">Read the feature.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>With orchestras and opera companies around the world facing an uncertain future, this feature from the New Statesman argues that in London&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"sls_format":[],"class_list":["post-16835","post","type-post","status-publish","format-standard","hentry","category-news"],"acf":{"deck":"","is_featured":false,"media_type":"standard","audio_embed":"","video_url":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - 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